In this era of embracing gender fluidity, unisex fragrances are on shelves more than ever. There will always be the original, which was 'CK ONE' by Calvin Klein, although there were definitely others before it is the most famous and used of all. Now more than ever we are seeing brands and consumers embrace the "shared" fragrance. Lets have a look at the best scents available right now for everyone.
You can't not start with 'CK ONE' which is still a best-seller today after its launch in 1994 by Calvin Klein. (below)
Moschino just recently launched 'Toy' under its relatively new creative director, Jeremy Scott, who has long been lauded for his androgynous style. The bottle is in the VERY unique shape of a little teddy bear, totally hiding the fact that it's a fragrance. (below)
'Colonia' by Acqua Di Parma was created in 1916, so you could say its the real original, although its generally favoured more by those who fly under-the-radar and are all about sophistication as opposed to provocation. (below)
Tom Ford's 'White Patchouli' was first marketed toward a general female market, but soon they realised men were just as drawn to the sent and now sales are essentially even. (below)
This year Calvin Klein decided to re-enter the foray to give a new unisex fragrance this time intended for the Millenials, 'CK2' was launched in 2016 worldwide and the bottle is just as unique as its fragrance which has mixtures of wasabi, mandarin and sandalwood among others. (below)